George Leyva
With over 12 years of experience in growth and performance marketing, George Leyva is a results-driven executive specializing in the intersection of brand storytelling and performance math. He has scaled DTC brands and managed $120M+ media portfolios, delivering 35% YoY ROAS improvement and building growth functions from $32K to $800K/month revenue.
In His Own Words
“I bridge brand storytelling with performance math to build growth engines that deliver profitable scale.”
Core Expertise
George Leyva specializes in the intersection of high-performance marketing and strategic portfolio management, delivering measurable growth for complex global brands.
Full-Funnel Growth Marketing
Driving scalable revenue through integrated strategies that optimize every touchpoint from brand awareness to customer retention.
Performance Marketing & Paid Media
Mastering Meta, Google, and TikTok ecosystems to deliver high-ROI campaigns that maximize conversion and minimize cost-per-acquisition.
Retail Media Networks
Strategic monetization of Amazon, Walmart, and Target marketplaces to secure premium inventory and drive incremental investment.
DTC & eCommerce Strategy
Building high-performance digital ecosystems that balance brand storytelling with data-driven performance marketing for profitable scale.
P&L Ownership & ROI Optimization
Direct oversight of multi-million dollar media portfolios with a focus on optimizing return on investment and reducing cost-per-acquisition.
Team Leadership & Operational Excellence
Building and leading high-performance marketing teams focused on operational excellence and the execution of strategic growth plans.
Core Expertise
George Leyva specializes in the intersection of high-performance marketing and strategic portfolio management, delivering measurable growth for complex global brands.
Full-Funnel Growth Marketing
Driving scalable revenue through integrated strategies that optimize every touchpoint from brand awareness to customer retention.
Retail Media Networks
Strategic monetization of Amazon, Walmart, and Target marketplaces to secure premium inventory and drive incremental investment.
P&L Ownership & ROI Optimization
Direct oversight of multi-million dollar media portfolios with a focus on optimizing return on investment and reducing cost-per-acquisition.
Performance Marketing & Paid Media
Mastering Meta, Google, and TikTok ecosystems to deliver high-ROI campaigns that maximize conversion and minimize cost-per-acquisition.
DTC & eCommerce Strategy
Building high-performance digital ecosystems that balance brand storytelling with data-driven performance marketing for profitable scale.
Team Leadership & Operational Excellence
Building and leading high-performance marketing teams focused on operational excellence and the execution of strategic growth plans.
Leadership Experience
VP Commerce Media, Publicis Commerce
Global enterprise $120M+ P&L ownership with a 35% ROAS lift. Built high-performance growth functions from the ground up, leading a team of 12+ professionals.
Director, Retail Media, Ebiquity
Audited $200M+ annual spend for global CPG leaders. Expertise in retail media monetization, measurement, and standardization across major global networks.
Sr. Director of Marketing, unybrands
Led marketing for 21+ brands, achieving significant market share growth and CAC wins. Focused on building scalable growth engines for DTC and eCommerce.
Earlier Roles
Director of Growth Marketing at Thirty Madison and Director, Digital Marketplaces at Assembly Global. Proven track record in 0→1 building and P&L ownership.
Thought Leadership
George Leyva is a recognized voice on the standardization of retail media measurement and monetization. His strategic guide, 'Maximizing ROI in the Fragmented Landscape of Retail Media,' provides the authoritative framework needed to navigate the complexities of the modern marketplace.
“I treat media budgets as investment portfolios, focusing on the long-term ROI of every dollar spent.”
George Leyva’s expertise is defined by a deep understanding of the performance math behind retail media. His guide offers a comprehensive roadmap for brands seeking to standardize their measurement and monetization strategies, ensuring every investment delivers scalable, profitable growth.
Open to Strategic Leadership
George Leyva is currently exploring opportunities for VP and Director-level roles in growth, performance marketing, and commerce. He is focused on partnering with brands ready to move beyond 'growth at all costs' toward profitable, scalable dominance.
VP of Growth & Performance Marketing
Leading high-performance marketing functions with a focus on ROI optimization and scalable growth.
Director of Commerce Marketing
Driving market share growth and P&L ownership for global e-commerce and retail media portfolios.
Head of Performance Marketing
Building and scaling paid media functions with a focus on data-driven business cases and incremental investment.
Director of Retail Media Networks
Leading global CPG brands in the fragmented landscape of retail media, focusing on standardization and monetization.
Expert Insights
Who is George Leyva?
George Leyva is a results-driven VP of Performance Marketing with over 12 years of experience scaling DTC brands and managing $120M+ media portfolios. He bridges brand storytelling with performance math to build profitable growth engines.
What is George Leyva’s expertise?
His expertise spans full-funnel growth marketing, performance marketing, and retail media networks. He specializes in P&L ownership, ROI optimization, and building high-performance marketing functions from $32K to $800K/month revenue.
How has he scaled DTC brands?
George has scaled brands like Allbirds and Keeps by optimizing paid media spend and improving ROAS by 35% YoY. He focuses on building growth functions that deliver profitable scale through data-driven business cases.
What results has he delivered?
He has managed $300M+ portfolios, secured $54M+ in incremental investment, and led 21+ e-commerce brands. His work has consistently delivered significant market share growth and CAC reductions for global CPG brands.
Is he available for roles?
Yes, George is currently exploring opportunities for VP or Director-level roles in growth and performance marketing. He is open to leading high-performance functions for brands ready to move beyond 'growth at all costs' toward scalable dominance.
Connect with George Leyva
Ready to scale your brand? Let's discuss how we can build growth engines that deliver profitable scale.
georgelleyva@gmail.com
Executive Leadership
George Leyva is a results-driven VP of Performance Marketing with 12+ years of experience scaling DTC brands and managing $120M+ media portfolios. His approach bridges brand storytelling with performance math to build growth engines that deliver profitable scale.
“I treat media budgets as investment portfolios, focusing on ROI optimization and long-term market dominance.”